And doing those things or visiting those places, very much the accrual of bragging rights, only needs to be a small part of the process. A case in point is travel. Thais will travel forever and a day to see / do something. The journey might be uncomfortable, difficult or expensive - but that is irrelevant. They might get up at the crack of dawn and spend many hours to reach their destination. Once there they will eat, take some photos, spend perhaps as little as an hour before heading home, reaching their barn late at night. Witness the pick up trucks which come down from Isaan to Jomtien for the day. Some of the party just sit and picnic on the fringe of the beach and never even make it down on to the sand or even get their toes wet in the surf. It doesn't matter. They made it to their destination and they had their photo taken there. That's what counts! For a foreigner on such a trip it can be a long, painful journey climaxing in huge frustration as a lovely spot is reached, only to be departed from in no time at all.